Unfortunately, due to the fact that true Kona Coffee is so highly prized among devotees of quality beans, there are a lot of subtle and not so subtle practices being employed to stretch the limited annual supply of Kona Coffee. In fact, one University of Hawaii study found that while only 2 million pounds of true Kona Coffee are grown and processed annually, some 20 million pounds of "Kona" are being sold each year.

With the royal prices charged for Kona Coffee it would be nice if the coffee lovers of the world had some assurance of purity in their Kona purchases. Sadly, repeated efforts to create a governing board to regulate the Kona Coffee industry have continually been 'swept under the rug', primarily by the large coffee companies who stand to lose the most money if the public were able to have an accurate assessment of the percentage of true Kona in some of the "Kona" products being sold for top dollar.

DO NOT BUY KONA COFFEE BLENDS. They only contain 10% (or less) Kona Coffee. THEY ARE JUNK.

RULE #1: if it doesn't say 100% Kona Coffee, it a blend.